Do Metrics Prove The Music? A Three-Year Trend Case Study

Pre-COVID, Stone Door Media Lab presented its latest findings on potentially predictive data in relation to Country music airplay at the Country Radio Seminar in Nashville on February 20, 2020.

For the 2020 Country Radio Seminar PowerPoint presentation “Do Metrics Prove The Music? A Three-Year Trend Case Study”, click HERE. And for the accompanying original presentation text that offers explanations and more details for each slide, click HERE.

For the unabridged 2019 Country Radio Seminar “The Metrics That Matter: Using Data to Predict the Hits” PowerPoint desk, click HERE. And for the accompanying original presentation text that offers explanations and more details for each slide, click HERE.

For the unabridged 2018 Country Radio Seminar “Matrix of the Metrics” PowerPoint deck, click HERE.

For the original 2017 Dicing the Data” PowerPoint deck, click HEREAnd for the accompanying original presentation, click HERE.

The Stone Door Media Lab is a Monterey, California-based firm providing ratings research, media consumption analysis, industry white papers and related business intelligence. Stone Door works with a diverse range of accounts including Fortune 500 companies. Clients include research firms, technology developers, entertainment industry companies and digital media specialists. Managing Partner Jeff Green notes, “We work to identify meaningful revenue opportunities by determining correlations and causality of traditional media, DSPs and social media for artists, labels, managers, publishers, agents and corporate marketers.”

In addition to commissioned assignments, Stone Door Media Lab both underwrites projects and partners with various firms and specialists. “There are always new questions across the media and entertainment industries that need to be answered,” Green says. “Our goal is to extract meaningful information from the deluge of data by collaborating with experts from many creative, business and academic sources.”